Selling tickets should be one of the simplest parts of running a youth sports event.
But for many organizations, ticketing still means using one system to sell tickets, another tool to manage the schedule, a separate scanner at the entrance, spreadsheets for complimentary tickets, and another report to figure out how much money the event actually made.
SportsGravy brings that entire process into the same platform organizations already use to manage their teams, schedules, communication, registrations, media, sponsors and more.
With SportsGravy Ticketing, an organization can turn an existing scheduled event into a ticketed event, build its ticket offerings, set pricing, manage complimentary tickets, scan fans into the venue from a phone and follow sales and attendance as the event is happening.
Turn a Scheduled Game Into a Ticketed Event
One of the biggest advantages of having ticketing built into a sports management platform is that the organization does not have to create the same event twice.
SportsGravy allows administrators to enable ticketing directly on an event that already exists on the organization’s calendar. That means the game, date, time and event information can stay connected to the rest of the organization instead of being recreated inside a completely separate ticketing system.
Organizations can also create a branded ticket storefront, reuse saved themes and duplicate a previous ticket setup when future events use similar settings.
For organizations hosting games every weekend, that can make ticket setup much easier than rebuilding the same event from scratch each time.
Build Ticket Options Around the Way Your Organization Actually Sells
Not every fan buys tickets the same way.
Some people want a ticket for one game. Others attend all season. Families may want flexibility, while larger groups may qualify for special pricing.
SportsGravy supports single-event tickets, season tickets, flex packs and group discounts, allowing organizations to turn on the options that fit the event instead of forcing every organization into the same ticket structure.
Inside the ticket setup, administrators can build seating types and determine how each one should be sold. That could mean General Admission for one organization or multiple seating options for a larger venue.
Ticket purchase options can then be connected to those seating types so the organization controls exactly what fans are able to purchase.
Price Tickets by Seat and Attendee Type
A ticket price is not always as simple as one number.
Organizations may charge different amounts for adults, children, seniors, military members or other attendee groups.
SportsGravy allows organizations to create attendee segments with age ranges and assign pricing based on both the attendee segment and seating type.
That gives administrators more control over how tickets are structured without needing separate ticket products for every possible customer.
The setup can also include taxes and fees, discount pricing and promotional codes that are applied during checkout.
Instead of trying to calculate everything manually after the event, the pricing rules are built into the ticket setup from the beginning.
Make the Ticket Clear Before Someone Buys It
Fans should know what they are purchasing.
Within the SportsGravy ticket setup, organizations can add ticket benefits that explain what comes with each type of ticket. Those details help make the difference between ticket options easier to understand before someone completes a purchase.
Organizations can also add photos and videos to help present the ticket offering and event more clearly.
For clubs selling multiple ticket products, that can create a much better buying experience than presenting families with several ticket names and expecting them to understand the difference.
Put Rules Around Complimentary Tickets
Complimentary tickets are useful, but they can become difficult to manage when they are handled through texts, emails or handwritten lists.
SportsGravy includes complimentary ticket controls within the ticketing system. Organizations can create approval limits and yearly caps instead of tracking every comp manually.
The ticket setup also allows administrators to establish limits for how many complimentary tickets an organization or individual can receive.
That creates a clearer process while still giving clubs the flexibility to provide tickets to sponsors, partners, staff, community organizations or other guests.
Add Attendee Requirements When Needed
Some events need additional controls.
SportsGravy allows organizations to create attendee segments and include information such as age requirements. The ticket setup can also require photo identification during the check-in process when an organization needs that additional verification.
These settings are connected directly to the ticket configuration instead of being communicated separately at the gate.
That means staff checking people in have a system built around the same requirements the organization established when the ticket was created.
Your Phone Becomes the Ticket Scanner
Selling a ticket is only half of the process.
Eventually, someone has to get everyone through the door.
SportsGravy turns a phone into the gate scanner. Staff can open the event, select Scan Tickets and use the phone’s camera to scan tickets as fans arrive.
The system provides immediate feedback during scanning. Valid tickets display in green, while tickets that have already been scanned display in amber. Tickets for the wrong event and refunded tickets can also be refused by the system.
That means an organization does not necessarily need separate dedicated scanning equipment just to operate the gate.
The same device staff already carry can become part of the admission process.
See Attendance While the Event Is Happening
Ticketing data becomes much more useful when an organization can see it while the event is still taking place.
SportsGravy provides live information on tickets sold, complimentary tickets and attendees who have checked in. Organizations can also view revenue by seating type, promo-code usage and event-page views.
Instead of waiting until the next day to figure out how many people attended, staff can see the gate filling in real time.
That can help organizations understand attendance patterns, compare ticket types and get a clearer picture of how an event is performing.
Manage Orders and Refund Individual Tickets
Ticket administration continues after the purchase.
SportsGravy keeps buyer information, ticket IDs, status and value connected to each ticket order. Administrators can also refund individual tickets rather than being forced to refund an entire order.
Organizations can designate who has refund approval authority, and invoices can be downloaded from ticket orders when needed.
That gives staff a clearer record of what happened with each purchase instead of piecing together information from payment processors, emails and spreadsheets.
Turn Tickets Into Sponsor Inventory
Every ticket is also an opportunity for sponsor exposure.
SportsGravy allows organizations to place a sponsor on the ticket itself. Those placements can be sold through the same sponsor and advertising system used elsewhere in the platform and reported alongside the organization’s other sponsor inventory.
For sports organizations constantly looking for more ways to provide value to local sponsors, ticketing creates another digital placement that reaches people who are already attending the event.
Instead of sponsorship living separately from ticketing, the two can work together.
One Ticketing System Connected to the Rest of the Organization
The biggest difference is not any single ticketing feature.
It is that ticketing does not have to operate by itself.
SportsGravy connects ticketing with scheduling, registrations and payments, sponsor management, reporting and other parts of the organization’s operation.
A game can already exist on the calendar.
Ticketing can be added to that event.
Fans can purchase online.
Staff can scan them in from a phone.
Administrators can follow attendance and revenue.
Sponsors can receive exposure on the tickets.
And the organization can manage the entire process without moving between several disconnected systems.
Make Game Day Easier With SportsGravy
Youth sports organizations already have enough moving pieces on game day.
Ticketing should not add another collection of apps, spreadsheets and manual processes.
SportsGravy gives organizations a way to build ticket offerings, control pricing, manage attendee types and complimentary tickets, sell online, scan fans at the gate and track what is happening in real time—all from the same platform being used to run the rest of the organization.
From the first online sale to the final fan walking through the gate, the goal is simple:
Sell it. Scan it. Track it. Keep it all connected.
Ready to see how SportsGravy ticketing could work for your organization?
